Many business owners believe their brand is the combination of their business logo, marketing collateral and digital presence. In truth, however, brand is intangible. It is the complete story of your business—made up of feelings, memories and expectations. Only after you understand who and what your brand is, will you begin to craft the elements and collateral of your brand identity. 

My goal is to create a beautiful, polished brand identity with your brand story as the foundation. I listen, learn and tweak as I go. The outcome: a brand identity and collateral that are a visual representation of the feelings, memories and expectations you shared with me at the get-go.  


20 hours 

Mood board 

Main logo

Logo variation


Color palette


Two patterns/textures

Brand board